Every month, Netrin, a startup partner of INSI Ventures, validates over 4 million online commercial transactions. Approximately 5% of these transactions are prevented due to issues with the quality of customer registration, whether due to fraud, tax compliance, or registration irregularities.
Netrin's partners include Infracommerce, a leading e-commerce company and the name behind the full-service commerce operations of retailers such as Ambev, Nike, Unilever, and Armani Exchange.
The Partnership Between Netrin and Infracommerce
Two years ago, when the partnership between Netrin and Infracommerce began, concerns about the e-commerce customer onboarding process became clear, with synergy with the Netrin Audicon solution, which automates the verification and onboarding process for partners.
In addition to anti-fraud concerns, Netrin ensures Infracommerce partners that the entire process of validating registered information is carried out quickly, online, and in an integrated manner, complying with the General Data Protection Law.
The solution is essential for online transactions, as onboarding is the gateway to data verification. Failure to take proper care can lead to operational risks that ultimately impact the entire customer lifecycle.
But how did Netrin help Infracommerce? Read on to find out!
The Results
Audicon was implemented gradually, as each brand served by Infracommerce has a different work model. Today, there are over 200,000 registrations every month using Netrin's data verification tool.
But before we discuss the results, it's important to note that Netrin's solution automates and facilitates the onboarding of new customers and suppliers. This entire process is carried out using a tool that queries official information on public websites—in compliance with the LGPD—such as articles of incorporation, CNPJ (Brazilian Corporate Taxpayer Registry), and credit information.
According to Netrin CEO Caciporé Valente, the results of the work were immediately visible after implementing the solution. "Registration response time is 2 to 5 seconds with Netrin Audicon, while other solutions available on the market take up to 7 minutes to input data."
This fast response time is crucial to ensuring a good experience, especially for consumers who need a direct and quick response when shopping online. This also benefits the brand's logistics operations, as it can generate more sales and increase company revenue.
In short, Netrin has supported the full-service commerce operations of Infracommerce clients, providing a more direct, simple, and faster onboarding experience for users, while also streamlining the companies' logistics operations. Today, according to Caciporé, security in the compliance process in a critical position is something recognized by the client and one of the factors that makes this partnership last.