INSI is now Digital Simple Human
INSI announces an important evolution in its brand positioning: we are now Digital Simple Human. This new identity reflects our essence of humanizing technology and putting people at the center of everything we do.
What Digital Simple Human means
Our new positioning represents three fundamental pillars:
Brand essence:
- Digital: Technology as a transformation tool
- Simple: Simplicity in technological complexity
- Human: People as the central focus of our solutions
Why this change?
After more than two decades in the market, we recognize that technology alone does not transform. It's people who bring technology to life, and our mission is to make this relationship more human and natural.
Main motivations:
- Market evolution: Customers seek more human experiences
- Organizational maturity: Growth as a company and values
- Competitive differentiation: Unique market positioning
- Renewed purpose: Reaffirmation of our essential values
Our journey so far
Since our founding in 1999, we have always believed that technology should serve people:
Historical milestones:
- 1999-2005: Focus on SAP implementations
- 2006-2015: Expansion to enterprise solutions
- 2016-2020: Leadership in digital transformation
- 2021-present: Digital Simple Human
What remains
Although our communication evolves, our fundamental values remain:
Unchanged pillars:
- Technical excellence and commitment to results
- Close and lasting relationships with clients
- Constant innovation in enterprise solutions
- Social responsibility and sustainability
What changes
Our new identity is reflected in all dimensions:
Visible transformations:
- Communication: More human and accessible language
- Solutions: Focus on user experience
- Relationships: Proximity and empathy
- Culture: Valuing human potential
Renewed commitment
As Digital Simple Human, we renew our commitment to democratize technology and make it accessible, understandable, and truly useful for all people and organizations.
We are the bridge between the digital and human worlds, and this is our essence: simple, digital, and profoundly human.