Last Tuesday, November 5th, we held the INSI AI Experience, an event focused on exploring the impacts and challenges of artificial intelligence. The meeting brought together more than 200 executives, directors, and leaders from various fields to discuss how AI can transform businesses and advance society.
Key Insights from the DXi
The event began with a presentation of key insights from the second year of the DXi (Digital Transformation Index), the Study on Innovation and Applied Artificial Intelligence, developed in partnership with the Dom Cabral Foundation. The research revealed essential data on the digital maturity of companies and the challenges they face when adopting AI in their operations. Among the highlights, the study raised a warning: companies that fail to invest in people and human connection risk turning AI into a commodity, lacking a competitive edge. We will soon release the full report on the maturity of Brazilian companies in applied AI, digital, and innovation.
INSI's Digital Transformation and Evolution Case Study
Continuing the event, we presented INSI's success story, a practical example of how we approach our own digital evolution journey. Divided into four main pillars – the customer journey, the employee journey, the operational efficiency journey, and the transformation journey – we demonstrated how we transformed challenges into opportunities, always focusing on generating value for all our stakeholders. Real-life stories and concrete examples illustrated how artificial intelligence is integrating processes, increasing efficiency, and delivering exceptional experiences.
MetadataH Joint Venture Announcement
In line with the company's new positioning, during the INSI AI Experience, we officially announced our joint venture, MetadataH. This launch by INSI and the Canadian company DataH marks a new chapter in offering cutting-edge AI solutions. MetadataH enters the market committed to transforming data into applied intelligence, helping companies become truly agile and cognitive.
#Transformative Insights with Arthur Igreja and Warren Ali
On the main stage, Arthur Igreja, a speaker and expert in technology trends, brought a unique perspective on how AI can boost human potential. His talk, "Joint Evolution: AI Boosting Humans," addressed the importance of putting people at the center of digital transformation. He emphasized that, no matter how much technology evolves, it is our ability to adapt, be creative, and empathetic that will make the difference in the future.
Another highlight of the event was Warren Ali, Director of the Vector Institute, who spoke about "AI and the Drive for Business." He presented practical examples of how companies are using artificial intelligence for strategic growth. Warren shared insights into emerging trends and how AI integration can open up new opportunities, increase efficiency, and generate competitive advantage.
Corners: Immersion into INSI's Transformation Journeys
One of the highlights of the INSI AI Experience was the experience provided by the corners, themed spaces that brought to life INSI's four transformation journeys: the customer journey, the employee journey, the operational efficiency journey, and the transformation journey.
Each corner was designed to offer a practical and real-world view of how artificial intelligence is being applied in different areas. INSI experts were available in each space to present innovative solutions, demonstrate real-world use cases, and discuss how AI can be a catalyst for increasing productivity and creating exceptional experiences. Visitors were able to interact with demos, explore concrete application examples, and exchange ideas on how AI and technology can drive their own transformation journeys.
Youth Orchestra
To add a cultural touch to the event, the Recanto Maestro Youth Orchestra performed a live performance, bringing music and excitement to the afternoon. The orchestra concluded the performance with the classic "Trenzinho do Caipira" (Little Train of the Country), by Brazilian composer Heitor Villa-Lobos, the theme song for INSI's 30th anniversary campaign.
Women in Tech Book Signing
The event concluded with a cocktail reception designed to foster connection and networking among attendees. A special highlight was the book signing of Women in Tech, produced