The world of data is truly incredible! "We know that there are many technologies and projects being developed to support a company's digital transformation. For example, Cloud, AI, IoT, and Data are just a few of them. But unlike the others, data involves a cultural transformation of people. And that's what we'll be talking about here." This is how our Head of Strategy and Digital Solutions, Marcello Bosio, begins the third episode of INSI's videocast, broadcast on March 29th. Joining him were Simone Lettieri, CIDO at INSI, Amanda Santos, Lean Portfolio Manager, and Melissa Cozono, Head of the Data and AI CoE, speaking about The World of Data in Digital Transformation (DX).
Simone begins by explaining the role of data in this transformation. It is important for bringing a new perspective to the development of a company's strategic planning. And more than that, it acculturates people to think and establish new standards based on information. Therefore, data is important for businesses that want to stand out in this new market, in the new digital economy. The average time for this cultural shift to occur is between two and four years. This process impacts shifting from empirical decision-making to fact-based decision-making, providing more focus and, consequently, better results.
Another very important point is demystifying the idea that data is restricted to higher-level positions, such as the board and C-suite. It's crucial to encourage all departments to have access to strategic information, as data fuels creativity. With these indicators available to guide the company, it's possible to foster new ideas at all levels. "Through so-called data literacy, education through data and the use of information, you encourage people to ask questions beyond what is presented. We can say that this is a democratization process," explains Melissa.
When there's an understanding that daily relationships, whether with customers, investors, or employees, generate data, they become, in fact, a starting point for decision-making. Thus, as mentioned, the company moves away from an empirical approach and begins to base its choices on the realities of the business. In addition to being able to cross-reference internal reality with what is seen from the external world, the so-called outside in. It also saves time and capital, as it moves away from the "trial and error" model and toward a more assertive approach.
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One of the greatest needs today is to know your employees, not just as a number, but to understand the team's profile in the form of data. In a market with significant changes and diverse professional opportunities, INSI itself conducted a study and understood everyone's behavior. From there, it was possible to readjust the way it communicated so that the information better reached INSI's audience.
Amanda adds that it's not enough to understand the present; it's important to analyze behaviors for the future. "Once you understand the evolution of this journey, you can also predict what might happen based on analyses already performed on historical data and past events. And it also prevents, for example, turnover."
Thinking more about digital, the topic of data and algorithms was also addressed. When a streaming service understands users and suggests options based on their preferences, this is done based on analyzing user behavior data. Using various analysis bases, they use operational efficiency to better choose where to invest and achieve successful returns.
Besides these topics, mainly careers, our panel also addressed technical concepts, training, and the LGPD (General Data Protection Regulation), and answered all the questions from the audience who tuned in live. And to find out everything that happened, be sure to check out the full conversation.