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Conducted in partnership with Fundação Dom Cabral

What are companies looking for with artificial intelligence?

Discover our Study on Innovation and Applied Artificial Intelligence

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AI: A revolution present in business or a distant future?

95%

of respondents consider AI essential to their operations

70%

state they use chatbots to simplify, support and automate tasks

41%

do not have a defined budget for AI projects

33%

have not established clear goals for AI

About the study

The Study on Innovation and Applied Artificial Intelligence was developed by Insi, in partnership with Fundação Dom Cabral, to map the digital transformation index (DXi) of Brazilian companies. Conducted for the second consecutive year, it placed artificial intelligence as the main focus of the analysis.

Respondent profile

The survey involved 200 Brazilian companies from various sectors and sizes that together total more than R$ 700 billion in revenue.

68%

presidents, VPs, directors or board members

59%

of companies report revenue above R$ 300M/year

43%

of companies report revenue above R$ 1B/year

Key insights

Which of the following terms best summarises what you understand by AI? (multiple choice)

Technology that learns from experience
75%
Processing large volumes of data
50%
Systems that simulate human intelligence
45%
Automated decision-making mechanisms
44%
Process automation
41%
Development of intelligent robots
21%

What is the main challenge your company has faced or is facing in implementing AI?

Lack of specialised knowledge
40%
High implementation cost
14%
Integration with existing systems
14%
Privacy and security concerns
12%
Resistance to change
9%
Lack of suitable partners and suppliers
5%
Lack of strategic vision and prioritisation
4%
No challenges
2%

Which AI initiatives has your company already implemented or is planning to implement?

Customer service chatbots
70%
Predictive analytics
50%
AI agents for product and software development
38%
Large language models (LLM)
31%
Natural language processing (NLP)
30%
Computer vision
17%
Voice recognition
14%
Generative AI tools
5%
None
1%

Which areas of your company are using AI solutions?

Customer service
59%
Operations and logistics
45%
Marketing and sales
40%
Product development
38%
Finance
24%
Human resources
21%
Information technology and innovation
5%
None
3%

What objectives does your company pursue through innovation?

Improve financial and economic results
59%
Embed innovation in strategy more objectively
45%
Improve partnerships and new business development
40%
Anticipate trends
38%
Better understand analytical methods and new management processes
24%

The second edition of the study is now available.

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