Who drives digital transformation in Brazil?
Discover the National Study on Digital Evolution and Business Innovation
Has digital transformation become a matter of survival for companies?
understand innovation as a strategic and future vision for the business
still understand digital as a way of automating processes and making them more continuous and integrated
believe the main barrier to digital evolution is organizational structure and culture
About the study
In partnership with Fundação Dom Cabral, we developed the "National Study on Digital Evolution and Business Innovation", a three-year project aimed at building a digital maturity map of Brazilian companies.
Respondent profile
More than a hundred CEOs and executives from corporations were surveyed — companies that together exceed R$ 100 billion in revenue.
of companies report revenue above R$ 300M/year
of companies report revenue above R$ 1B/year
consider themselves selective in innovation
sectors of the economy · main industry (22%)
Key insights
1. What prevents your organisation from implementing digitalisation?
2. What impact would digitalisation have on your organisation?
3. What impact would innovation have on your organisation?
4. Is digital strategic planning structured around long-term scenario planning? (scale 1–6)
5. Does your organisation conduct assessments of its digital maturity level? (scale 1–6)
The first edition of the study is now available.
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