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Conducted in partnership with Fundação Dom Cabral

Who drives digital transformation in Brazil?

Discover the National Study on Digital Evolution and Business Innovation

Has digital transformation become a matter of survival for companies?

60%

understand innovation as a strategic and future vision for the business

50%

still understand digital as a way of automating processes and making them more continuous and integrated

30%

believe the main barrier to digital evolution is organizational structure and culture

About the study

In partnership with Fundação Dom Cabral, we developed the "National Study on Digital Evolution and Business Innovation", a three-year project aimed at building a digital maturity map of Brazilian companies.

Respondent profile

More than a hundred CEOs and executives from corporations were surveyed — companies that together exceed R$ 100 billion in revenue.

75%

of companies report revenue above R$ 300M/year

33%

of companies report revenue above R$ 1B/year

46%

consider themselves selective in innovation

20

sectors of the economy · main industry (22%)

Key insights

1. What prevents your organisation from implementing digitalisation?

Structure and Culture
30%
Lack of profitability
18%
Lack of experience
14%
Risk aversion
9%
Nothing prevents it
8%
Lack of business model vision
4%
Lack of training courses
2%
Strong focus on support technology
2%
Unqualified partners
2%
Limited technical knowledge
2%
Inflexible guidelines
1%
Investment
1%
Others
7%

2. What impact would digitalisation have on your organisation?

Increased operational efficiency
41%
Greater customer focus
21%
New business models
20%
Improved decision-making
5%
Better resource allocation
3%
New services
3%
New knowledge
1%
We are already digital
1%
Others
5%

3. What impact would innovation have on your organisation?

Increased operational efficiency
31%
New business models
24%
Innovative culture
15%
Greater customer focus
15%
New services
9%
New knowledge
2%
Improved decision-making
1%
Better resource allocation
1%
Others
2%

4. Is digital strategic planning structured around long-term scenario planning? (scale 1–6)

Strongly disagree
11%
Partially disagree
26%
Disagree
18%
Agree
17%
Partially agree
12%
Strongly agree
16%

5. Does your organisation conduct assessments of its digital maturity level? (scale 1–6)

Strongly disagree
26%
Partially disagree
21%
Disagree
15%
Agree
17%
Partially agree
5%
Strongly agree
16%

The first edition of the study is now available.

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