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Conducted in partnership with Fundação Dom Cabral

What is the real value delivered by artificial intelligence to companies?

Discover our Study on Artificial Intelligence Applied to Strategy

AI: A revolution present in business or a distant future?

+80%

of companies consider AI important or very important to strategy

43%

invest less than 1% of their budget in AI

68%

do not have a dedicated structure to govern AI projects

23%

do not have metrics to measure the impact of AI initiatives

About the study

The Study on Innovation and Applied Artificial Intelligence was developed by Insi, in partnership with Fundação Dom Cabral, to map the digital transformation index (DXi) of Brazilian companies. Conducted for the third consecutive year, it placed artificial intelligence as the main focus of the analysis.

Respondent profile

The study surveyed more than 100 executives and business leaders from Brazilian companies, representing 19 sectors of the economy.

58%

presidents, VPs, directors or board members

64%

of companies report revenue above R$ 300M/year

33%

of companies report revenue above R$ 1B/year

Key insights

What are the main challenges in implementing AI?

Lack of specialised knowledge
42,7%
Integration with existing systems
20,5%
Implementation cost
13,6%
Privacy and security
9,4%
Resistance to change
8,5%
Lack of partners
5%

What percentage of the company budget is allocated to AI?

Less than 1%
43,3%
1% to 3%
11,6%
3% to 5%
7,5%
5% to 10%
2,5%
More than 10%
2,5%
Does not invest
15%
Does not know
17,5%

Does the company have an AI specialist in leadership or on the board?

Does not have and does not intend to
53,5%
Does not have but intends to
30%
Has one
16,7%

What metrics are used to evaluate AI projects?

Operational efficiency
21%
Cost reduction
17,4%
Revenue growth
15%
Customer experience
12,8%
Response time
6,6%
Model accuracy
3,7%
No metrics in place
23,2%

The final part of the study is now available.

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